Avishkar Autohaus
Industrial Design
Speculative Design
Innovation Challenge
Group project
Role : Delegation of work, illustrator, feature-based designer
Duration : 2 weeks
Winning project for the Mercedes-Benz Innovation Contest 2023
Challenge Question
How does the customer experience @ stationary retail look like in 2039?
University Participants
Competitors were eight design university teams of undergraduate and postgraduate students from USA, Czech Republic, Germany, India, UK, Italy, Australia and Mexico. Namely, the eight institutions were CSU East Bay, Tomas Bata University Zlín, Hochschule Mannheim, Srishti Manipal Institute of Art Design & Technology, University of Leeds, Accademia delle Arti e Nuove Tecnologie Rome, Royal Melbourne Institute of Technology and Technologico de Monterrey.
The Team
CONTEXT
India in 2039
Top-notch facilities and services that enhance user experience.
Limited space- Dense population and cramped living conditions
Congested roads, and heavy traffic; traveling is a laborious endeavor
Need for establishments to be worth the customers’ time and effort- to be more than just the bare minimum
A wider range of people can now afford luxury cars.
An overstimulated population, always looking for the “new cool thing”
Greenery
Human Connect
Free Space
Exclusivity
Intuitive Tech
Expendable Time
Luxuries in 2039
CREATING OUR DESIGN BRIEF
Problem
An exponential increase in population, leading to cramped living conditions and scarcity of space.
Difficult to enjoy high-end sportscars within the constraints of Indian roads.
The Proposal
Seamless integration of 'Click and Brick'
Embodying Indian Hospitality and culture
Beyond a showroom, a multifaceted space
Sustainability and self-sufficiency
Exclusivity and Aspiration
Architecture inspired by Indian indigenous techniques
LIST OF AMENITIES TO BE INCLUDED IN THE SPACE
IDEATION
STAGE 1
Using Design Thinking Tools
Lotus Diagram : Understanding Needs
Trend Forecasting:
Megatrends:
Sustainability
Growing population
Aging societies
Data privacy, cyber security
Macrotrends:
Hybrid working mode
Autonomous driving
Wellness
Microtrends:
Upcycling
Minimalism
Social media
Microtrends:
Upcycling
Minimalism
Social media
STAGE 2
Mapping out amenities + Space Explorations + Mood boards
STAGE 3
The Amenities
EXTERIOR
Experience Track
Service Center
Parking lot
Solar Panels
Rainwater Harvesting Plant
ROOFTOP
Main car display
Central courtyard
Test Drive Tube
Mercedes Junior
Mercedes Cafe & Lounge
LEVEL 0
Mercedes Autostadt (Shop and Museum)
Mercedes Tech Studio
Mercedes Mastery Hall
Water Reservoir and Treatment Plant
LEVEL MINUS 1
STAGE 4
Final Floor Plans: Level 0 and Level minus1
Top View Layout -all aspects
Floor plan level 0
Floor plan level- minus 1
Basic layout marking
-in perspective
STAGE 4
Final Floor Plans: Level 0 and Level minus1
Back view
of both floors
Side view
of both floors
CONCEPT
Mercedes Experience Track: External
The track is an exclusive benefit of purchasing a Mercedes car. It gives you a chance to drive your car on an open and spacious track, which would be a luxury in the world of 2039.
See the behind-the-scenes of what goes into making Mercedes cars. There is a virtual conveyor belt in the center presenting the making from sketch to finish and also how Mercedes Benz take their cars back to reuse or dispose off responsibly.
The tech hall has different exhibits with the newest tech that people can interact with.
The user can see the track running outside the showroom through the glass walls
User crosses the reservoir bridge and reaches the second Mercedes Explore building:
The Mercedes Tech Hall
User crosses the reservoir bridge and reaches the third Mercedes Explore building: The Mercedes Mastery Hall
The Simulation track allows the user to test drive their car in any location, any weather, and any terrain that they desire. This experience weighs into the Mercedes-Benz values of transparency and commitment to safety and customer satisfaction
Mercedes AutoStadt is a shop and museum space with an array of displays ranging from cars to contemporary artworks.
The space also houses a merchandise store with exclusive items.
Often customers may decide to visit showrooms along with their kids or pets. Mercedes Junior provides a safe haven for them to drop off their juniors and embark on an uninterrupted Car-searching experience. The space has everything and more to keep the juniors positively engaged and also encourage learning
